Wednesday, November 12, 2008

Google G1 Android phone: What next?

Continued...Mobile network operators, too, must ensure they do not strangle Android at birth by making unreasonable demands about the kind of software that can run on the device, for fear that they may cannibalise their own revenue streams. Free voice-over-IP calling services such as an Android version of Skype, as well as over-the-air music download services and song streaming, must be allowed to thrive on the platform. Offering compelling services will increase user investment in Android, stimulate developer creativity, and inspire network loyalty in customers who enjoy using the device. Network operators need to be in it for the long haul, rather than short-term profits.

If Google can find a way to provide the perfect mobile experience through its Android platform, then it not only opens up a new front in its quest for online domination, but it also has a potential global audience of millions. Android is designed to be light and flexible, and although the focus is on what swizzy new handsets running the OS will look like, the ambition is for Android to find a home, in one form or another, on just as many crumbling old phones, especially in developing nations.

Android is designed for the everyman: teenagers might use the social networking applications and built-in GPS to stay connected to friends; housewives may use its barcode-scanning and price-comparison features to save money on their weekly shop.

Ultimately, that's the point: Android is what you choose to make of it. It's made an impressive debut. Now, it needs to hope that developers and phone users get behind it in order to propel it forward. End.

"Making the Android phone obsolete will enable the lower market to afford it."

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