Continued...
Samsung
Marketshare: 8%
Next is what? That’s what Aamir Khan, the brand ambassador for Samsung Mobile can be seen saying in the TVC. The company plans to leverage Aamir Khan in its brand advertisements, as well as product advertising for mobile phones.
With Nokia ahead of others with a fair margin, the fight seems to be amongst the rest of the players.
Samsung, the second major player in the industry, holds approximately 8% marketshare and is looking for around 15% by 2009. Like Nokia, Samsung also launched Apple’s iPhone competitor, Samsung Omnia.
Despite the market slowdown, the brand has become quite aggressive in the Indian market. R Zutshi, deputy MD, Samsung India, says the company’s business strategy and approach to the market have not changed.
“We will continue to grow our presence in the market and keep introducing innovative new products across all product segments, both in the big and small cities, as well as marketing initiatives to create consumer interest,” he says. End.
"Samsung is really becoming saleable."
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1 comment:
I'm having Nokia 6085 & now planning to add some new rintones to it.
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