..continuation...TomTom, which still receives 80 percent of its revenue from its portable navigation business but owns one of the two leading map providers, Tele Atlas, said the two-way communication aspect was why the company was looking beyond PNDs toward built-in car systems, wireless carriers and smartphones.
“We’re actually looking forward to the growth of navigation in other areas,” said Tom Murray, vice president for market development at TomTom. And he said he didn’t expect navigating cellphones to kill off PNDs. Some people will prefer using separate devices, just as many still own a digital camera even though most cellphones come with a camera built in.
On the other hand, the inferior directional skills of cellphones may not deter the majority of buyers. After all, iPods don’t sound as good as CDs, and cellphones still deliver rather bad call quality compared with land lines, but just about everyone has them..End.
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