The war in the mobile manufacturing market is hotting up. Reacting to the competition by Samsung and LG, that have established themselves as stylish handset manufacturers, Nokia is aggressively projecting itself as a company that is also focused on design.
Nokia, that has Shahrukh Khan as its brand ambassador, has recently roped in Priyanka Chopra to add some style and glam quotient. The interesting point, however, is that in spite of the fierce competition in the market, Nokia has remained an undisputed leader.
Nokia has been very aggressive in its marketing approach. Sample this: Nokia launched N96 in India, just three days before the launch of the Apple iPhone. This was an attempt to steal the thunder from Apple’s iPhone.
The N96 was to be launched globally in October but Nokia went ahead to alter its plans with the apparent launch of iPhone and made its first global launch in India. The company is now focusing on becoming solution-centric.Continued...
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